Today, DoorDash announced it is expanding Flavor Fest, its online, restaurant-week style occasion to six new cities: Atlanta, Austin, Dallas, Houston, Miami, and Tampa . The $6 million campaign features more than 2,400 local storefronts and runs between August 6 – 23, giving consumers a chance to discover new neighborhood favorites while earning rewards for supporting local restaurants.
Summer can be one of the hardest seasons for local restaurants, with heat waves, vacation travel, and seasonal slowdowns all pulling some customers away from the neighborhood spots they love. Flavor Fest helps by showcasing the best of each city’s neighborhood restaurants, encouraging consumers to shop local and discover new favorites they may have never tried.
"Atlanta, Austin, Dallas, Houston, Miami, and Tampa are some of the greatest food cities in America, places where local restaurants don't just feed people – they define the culture. And every single one of them has incredible local spots that deserve more customers supporting them, especially this summer. Flavor Fest is about showcasing and supporting these local champions that make these cities so special," said Brian Cramer, Head of U.S. Markets at DoorDash.
DoorDash piloted the concept earlier this year in the Washington, D.C. area, where Flavor Fest featured more than 300 local storefronts backed by a $700,000 DoorDash investment. The result: 196,000 residents participated and local spots saw significant week-over-week lift in orders for participating restaurants.
How Flavor Fest Works
Participating restaurants will be featured in a dedicated Flavor Fest section of the DoorDash app, making it easy for consumers to discover local spots they may have never tried.
Consumers will receive 30% off orders of $15 or more from any participating restaurant (up to $8 off) through August 23.
DoorDash is also bringing back the Order Local Challenge, which rewards consumers for supporting multiple local spots; ordering from local restaurants can unlock 40% off or more on your next order.
To find participating restaurants near you, open the DoorDash app and look for the Flavor Fest section. Flavor Fest is part of Unlocking Main Street Agenda, DoorDash's national initiative to support local businesses.
