We know it takes a village to raise a child, but it also takes a village to raise moms. Today, that village lives in the group chat: the moms who are equal parts mentors, friends and gurus, sharing pep talks and real-life saves through the unseen moments of parenting. This Mother’s Day, DoorDash is encouraging moms to celebrate the moms who help you mom.
Spoil Your Village: Exclusive Deals to Reservations
Whether your mom villages are down the street or in another time zone, DoorDash makes it easy to shower mom with select exclusive deals available in the app for a limited time on everything from fresh flowers to her favorite perfume.
ULTA Beauty: 20% off orders of $50+ at ULTA Beauty (max $15 value) beginning 4/28 – 5/11*
Sally Beauty: 25% off orders of $50+ at Sally Beauty (max $15 value) beginning 5/1 – 5/10*
JD Sports: 25% off orders of $100+ at JD Sports and Finish Line (max $30 value) beginning 5/5 – 5/10*
Old Navy: $10 off orders of $50+ at Old Navy beginning 5/1 – 5/10*
And with DoorDash Reservations, your next reservation makes it even easier to spoil mom. Book a reservation in Los Angeles or New York and dine between 5/1 - 5/7 to get a $30 DoorDash credit toward a flower purchase through Mother’s Day weekend.** From brunch to bouquet in just a few taps.
The Real Moms of the Group Chat
Every mom group chat has MVP roles that keep the village going, and DoorDash is bringing that group chat to life with a cast of powerhouse moms in “The Real Moms of the Group Chat.” In partnership with Loop and Get Engaged Media and channeling the energy of a classic reality opening, these icons and real-life moms prove that while they may be characters individually, together they are the ultimate village.
The campaign features Stassi Schroeder Clark of House of Stassi as the “Hype Woman,” Bozoma Saint John of The Real Housewives of Beverly Hills as the “Boss Bestie,” influencer and comedian Shannon Ford Middleton as “The DIYer,” and breakout personality Miranda Hope of The Secret Lives of Mormon Wives as the “Content Queen,” each bringing a familiar group chat role to life. The campaign also rolls out an exclusive content series where the cast strips back the glam to share personal stories of how their own real-life villages have supported them.
Memes Come to Life
Modern motherhood has developed its own digital shorthand, where memes capture what words often cannot. Created in partnership with GUT Los Angeles, “Memes” brings that shared language to life, tapping into the digital heart of modern motherhood. The spot follows a mom in a toy-strewn living room into her mom group chat where iconic memes like the Tired Mona Lisa, ‘This Is Fine’ Dog and Confused Math Lady come alive to gift each other essentials they're in need of most, from wine and flowers to a fire extinguisher. As the thread turns into a caretaking chain, DoorDash orders start landing in real life too, turning quick taps into small, tangible acts of care.
“This campaign felt deeply personal to me as a mom of three," said Gina Igwe, VP and Head of Brand and Consumer Marketing at DoorDash. "Moms are mentors and magicians - generous with wisdom and always sharing tips, tricks and life hacks with their communities. DoorDash makes it easy for consumers everywhere to show up and support all the mother figures in their lives. Whether it's ordering their favorite sweet treat, spa day essentials or a beautiful bouquet of flowers for mom, DoorDash makes celebrating Mother's Day as effortless as sharing a meme.
Rolling out nationwide today across DoorDash’s channels (Instagram, TikTok, YouTube Shorts), the campaign will also invite influencers and moms to share their own village stories, unlocking community surprises along the way. To spoil your own village, Mother’s Day deals and gifts, from flowers to beauty favorites, are available on the DoorDash app or at DoorDash.com.
*Terms apply. See full terms and conditions here.
**Select consumers in New York City and Los Angeles who use DoorDash Reservations to book a restaurant and dine between 5/1/26–5/7/26 will receive $30 in DoorDash credits that can be applied towards a flower order of $15 or more (excluding fees and taxes) at participating florists, subject to availability. DoorDash credits are valid for use between 5/9/26–5/10/26 only. Discount applies to subtotal only and excludes fees, taxes, and gratuity. Any unused portion will be forfeited. Limit 1 per person. Cannot be combined with any other offers. Discount will be automatically applied at checkout. Offer may be limited to select users as indicated in their account. See full terms at https://drd.sh/8ONpZP/.
