Frights & Delights: The Sweetest and Spookiest Trends of Halloween on DoorDash

Halloween is creeping up and to welcome the fright-filled season, DoorDash uncovered some eerie-sistible trends, from most popular candy state-by-state and nationally to last-minute costumes trending in the eleventh hour and more.*

Enchanting Treats Of The Season: It’s no surprise that chocolate has made its mark as a Halloween must-have, but fruity gummies and sour candies have also claimed their spots as the top candies filling up trick-or-treat bags nationwide.

1. Reese's Milk Chocolate Peanut Butter Cups

2. Gushers Tropical Fruit Flavored Snacks

3. Twix Caramel Candy Bar

4. Snickers Chocolate Candy Bar

5. Nerd's Sweet & Tangy Gummy Cluster Candy

6. Kit Kat Milk Chocolate King Size Crisp Wafers

7. Trolli Sour Bite Crawlers Gummi Candy

8. Mike & Ike Chewy Candies Assorted Fruit Original

9. M&M's Peanut Milk Chocolate Covered Candies

10. Airheads Xtremes Sour Belts
    

Regional Sweet Spots: Across the country, Reese’s Peanut Butter Cups reigns supreme across 24 states, followed by Gushers Tropical Fruit Flavored Snacks in 15 states and Mars Snickers, Twix, M&M’s assortment in five states. And while these classic treats are favorites from coast to coast, there are some standout states with unique candy preferences: Alabama favors Sour Patch Kids Watermelon, Louisiana craves Airheads Mini Candy, and New Mexico stocks up on Laffy Taffy.

The Biggest Sweet Tooth: We can all agree that candy is the sweetest part of the spooky season, so this year, DoorDash uncovered that Vermont has the biggest sweet tooth by taking a look at the top states that ordered the most amount of candy in the month leading up to and on Halloween.

1. Vermont

2. South Dakota

3. Nebraska

4. Iowa

5. Arizona

6. Rhode Island

7. Kansas

8. New Jersey

9. Oklahoma

10. Wisconsin

Costume Craze As The Witching Hour Nears: With Spirit Halloween, Party City and more available for delivery in under an hour**, on average, DoorDash has become a go-to source for consumers scrambling to pull together their perfect Halloween look, even at the eleventh hour. In fact, last year, DoorDash experienced a 759% spike in costume orders during Halloween weekend (10/27-10/29) & on Halloween (10/31).

Here’s a closer look at the most popular trends during Halloween weekend and on Halloween:

• Comfy in Comfort Food: DoorDash uncovered that consumers are serving up looks of their favorite comfort foods, with spikes in orders for adult costumes of Beef Tacos (905%), Hotdogs (872%), and PB&Js (1,092%). Fruits and veggies weren’t far behind, with spikes in orders for costumes of a Banana (642%), Pickle (535%), and Pumpkin (682%).

• Accessories For Timeless Classics: Costume accessories are the most often forgotten, but essential, finishing touches for Halloween looks, especially when you’re looking for a quick but timeless costume like Clown, Devil and Vampire, with DoorDash revealing a spike in purchases including clown masks (1,820%), devil accessory kit (1,456%), and vampire teeth (1,193%).

• Animated Animals: Animals were also a quick solution for last minute costumes, with DoorDash revealing a spike in orders for black cat costume (1,364%), cat ears (1,115%), tiger accessory kit (1,440%), cheetah accessory kit (1,175%) and bunny tail (1,394%).

  • And it’s not just humans getting in on the fun - as we saw pets getting festive too! DoorDash uncovered a 612% spike in costume orders for our furry friends!

*According to DoorDash ordering data from October 2023
**Based on average delivery time. Delivery times may vary and are not guaranteed.