Forget waiting for the leaves to change - DoorDash uncovered that consumers have been craving fall flavors earlier each year with the growing demand for pumpkin spice popping up in the summer and in unexpected places too.
The Flavor That Can’t Wait For Fall: It’s official, fall flavors are no longer just for fall as DoorDash uncovered a steady uptick in orders for pumpkin spice by the last week of July for the past three years, with a 104% increase this summer. Even more notable - last summer DoorDash saw a remarkable 5,900% spike in pumpkin spice flavored orders during the last week of August, compared to the weeks prior.
The Best Of Both Worlds: While pumpkin spice is making its official debut already, consumers are indulging in the autumnal flavor with a sweet treat to beat the heat, as DoorDash discovered a 300% increase in searches for pumpkin spice ice cream last summer, compared to the year prior.
The Latest Flavor Capturing The Essence Of Fall: Move over Pumpkin Spice, because there’s a new rich fall flavor people are craving - Maple. With a 322% rise in orders last fall, Maple is the newest delight you’ll want to savor every last sip and bite of.
Pumpkin Spice Craze: Whether you’re a PSL lover or just love to indulge in all things autumn, DoorDash found the most unique pumpkin spice ordered items this year including spreads like hummus, cream cheese, and butter and protein shakes for fitness enthusiasts. Boba lovers are joining in on the trend as DoorDash saw a 281% spike in pumpkin spice milk tea last year compared to the year prior.
Pumpkin spice is spicing everything up, as DoorDash also discovered that this beloved flavor is making its way into unexpected places including chicken wings and empanadas.
Even furry friends are getting in on the fun - as DoorDash saw orders for pumpkin spice flavored dog treats too!*
*According to DoorDash ordering data from summer / fall 2023
