In today’s economic landscape, financial security and flexibility are primary concerns for working Canadians from coast to coast.
Recent public opinion polls consistently have cost-of-living issues at the top of the concerns for Canadians. And as people are looking for ways they can better their bottom line, new research shows how DoorDash is providing opportunities for new streams of earning potential that puts more money in Canadians’ pockets.
According to DoorDash’s annual Dasher survey (completed by Pollara Strategic Insights), more than seven in 10 Dashers (71 per cent) report that Dashing enhances their sense of financial security — sentiment that is particularly strong in British Columbia, where fully three-quarters of Dashers report experiencing a positive impact from their work.
The flexibility and earning potential offered by DoorDash are invaluable. Nearly all Dashers – 95 per cent – strongly or somewhat agree that it is important to protect their ability to choose when, where and how they work. More than half say they would quit Dashing if they lost that freedom.
“It is clear Canadian Dashers love the flexibility the work offers,” says Dan Arnold, Chief Strategy Officer at Pollara Strategic Insights. “There’s a lot of appeal of being their own boss and setting their own hours. The survey data shows that all types of dashers value being able to earn money on their own terms, be they students or older dashers with a full-time job.”
“DoorDash isn’t just about immediate earnings, it’s a stepping stone toward broader financial aspirations,” said Brian Kaufmann, Head of Policy for DoorDash Canada. “Sixty-three per cent indicate their work with DoorDash is instrumental in reaching their financial goals. Whether it’s saving for a major purchase, paying off debt or investing in their future, Dashers are relying on DoorDash to help them work towards their dreams on their own terms.”
A substantial 65 per cent agree that having fewer opportunities to engage in Dashing and other app-based work would negatively impact their daily lives. In today’s economic reality, that highlights the essential nature of flexible, app-based work that provides a lifeline for those who need to balance multiple responsibilities or who seek an alternative to traditional employment.
The flexible work opportunities that cater to the unique needs of individuals from various backgrounds — helping bridge economic gaps and promote financial inclusivity — remains an appeal for Dashers. More than two-thirds of Dashers (67 per cent) have another job, and Dash to supplement their income.
We’re proud that everyday, millions of people around the world dash to reach their goals by earning what they need, when they need it, on their own terms. In 2025 and beyond, we continue constantly looking for ways to make dashing even better by listening to and engaging directly with Dashers for their feedback.
