Despite constant reminders to ourselves that “Mother’s Day is coming up” and aspirations to plan ahead, chances are that sending a last-minute gift may become a reality for many. Only 15% of flower orders on DoorDash were scheduled in advance last Mother’s Day – with 11% scheduled the day before – meaning the other 85% of orders were placed on-demand.
To help last-minute shoppers give mom everything they deserve and more on-demand without the gift feeling rushed, DoorDash Canada is unveiling insights about how Canadians celebrated Mother’s Day in 2024.
Starting the Day with Breakfast in Bed, Alongside Flowers and Gifts
The first gift for Mother’s Day? Extra sleep, which means extra time to stick the landing to coordinate the perfect delivery. 11:52am was the most popular time for breakfast orders to arrive via DoorDash, though flowers may be on the menu to arrive earlier, with the most bouquets blooming at 10:45am. Save the doorbell ringing for after when mom gets her well-deserved beauty sleep.
If you’re placing a grocery order on DoorDash to treat mom to homemade breakfast in bed, chances are fresh ingredients in your cart may include chicken breasts, eggs, cilantro, and strawberries – four items which each saw above a 20,000% increase in sales on Mother’s Day compared to other Sundays last May. Mimosas are also on the menu. Within the same timeframe comparison, DoorDash found sales for sparkling wine and orange juice on DoorDash increased by over 35% each in Ontario.
Not in the mood for cooking? Customers in Canada ordered the most from these breakfast and brunch spots in major Canadian cities last Mother’s Day.
Toronto: Stacked Pancake House, Eggsmart, Le Gourmand, Kettlemans Bagel, and Egg Club
Vancouver: Breka Bakery and Cafe, Denny's, Siegel's Bagels, Rosemary Rocksalt, and Yolks
Edmonton: Denny's, Pür & Simple, Waves Coffee House, Remedy Cafe, and Cinnabon
Calgary: Stacked Pancake House, Dedicate Healthy Kitchen, Morning Brunch Co, Denny's, and ZCREW Cafe
The top five breakfast cuisine types ordered on DoorDash last Mother’s Day were American, Coffee and Tea, Breakfast, Brunch, and Canadian, where popular dishes included breakfast skillets, breakfast bagels, club sandwiches, eggs benedict, and fried chicken.
Celebrating Mother’s Day With Late Lunch and Early Happy Hour
While mom may have just eaten breakfast a few hours ago, lunch orders arriving via DoorDash last Mother’s Day peaked at 1:18pm. The top five lunch cuisine types were American, Japanese, Indian, Taiwanese, and Mediterranean.
Let’s not forget about beverages. Happy Hour is starting early, as the most popular time to receive alcohol orders via DoorDash on Mother's Day in 2024 was 4:15pm. The three most popular types of wine to order were Pinot Grigio, Sauvignon Blanc, and Cabernet Sauvignon.
Doling Out Dinner and Dessert
Mother’s Day isn’t over with more quality time. The peak time for receiving dinner orders was 6:05pm. For the last official meal of the day, the top five dinner cuisine types ordered through DoorDash were Japanese, American, Italian, Indian, and Hawaiian. We can’t forget dessert, with the most popular desserts being cake, cheesecake, glazed donuts, pavlova, and pints of gelato. Red Velvet Cake takes the cake as mom’s favourite dessert based on popularity!
Doing The Most For Mother’s Day
If you’re still wondering what mom might like for Mother’s Day, DoorDash has you covered with the most popular and most sentimental orders:
Most Popular Gifts: The three most popular types of gifts from retailers ordered on DoorDash were fragrances, bath salts, face cream, and chips. Yes, chips – whether for you or mom, everyone needs a snack.
Most Popular Flowers: You can’t go wrong with an Assorted Bouquet or a Rose Bouquet, which were two of Canada’s most popular flower orders last year.
Most Sentimental Order: Someone in Toronto placed an order on Mother’s Day including three bouquets of flowers and one extremely cuddly teddy bear.
Save time and money this year. Customers can enjoy up to 30% off* Mother’s Day essentials from select businesses on DoorDash from May 5 - May 11.
*Valid until 5/11/2025, get 30% off your order (maximum discount and minimum spend apply). Only available to select customers. Terms apply. See bit.ly/Mothers2025 for more details.
