DoorDash and the National Hockey League (NHL®) today announced a multiyear North American partnership naming DoorDash the Official On-Demand Delivery and Pick Up Partner of the NHL in Canada and the United States. The exclusive deal begins immediately and marks DoorDash's first partnership with the NHL.
Under the agreement, DoorDash gains a broad set of marketing rights and NHL designations, including use of League marks, broadcast-visible branding through Digitally Enhanced Dasherboards during nationally televised games, integration across NHL tentpole events such as the Discover NHL Winter Classic® and Navy Federal Credit Union NHL Stadium Series™, and a presence throughout the Stanley Cup® Playoffs.
The season kicks off in Canada with a dedicated DoorDash Puck Drop promotion on September 29, 2026, the first day of the 2026-27 NHL season, followed by game night deals every Wednesday and Saturday for the regular season.
To reach even more households, DoorDash becomes the presenting sponsor of all Wednesday night regular-season national NHL games and Stanley Cup Playoff games broadcast on Prime Video in Canada. DoorDash will also activate at the 2026 Tim Hortons NHL Heritage Classic™ in Winnipeg on October 25, 2026 for in-person engagement.
“For tens of millions of hockey fans across North America, every night is appointment viewing. In Canada, hockey night is more than a game, it's a family ritual and a way fandom gets passed from one generation to the next,” said Gina Igwe, Vice President of Brand, Creative, and Consumer Marketing at DoorDash. “As the NHL’s Official On-Demand Delivery and Pick Up Partner, DoorDash is proud to help fans spend less time managing meals, snacks, and last-minute needs, and more time in the moments that make game night matter. From puck drop to the final buzzer, we’re here to make it easier to be a fan.”
“NHL fans are fiercely loyal and passionate and happen to be some of the most active on-demand delivery consumers," said Chris Falkiner, NHL Group Vice President of Business Development. "DoorDash reaches thousands of communities across Canada and the United States, fueling game night ordering for fans everywhere the League plays. We're excited to have DoorDash on board as our Official On-Demand Delivery and Pick Up Partner across both countries."
The partnership pairs two brands built around the same instinct: making it easier for people to show up for what they love. The NHL provides the game, and DoorDash provides the ritual around it, making it even easier for families to come together, root for their favourite team, and pass down traditions from one generation to the next.
DoorDash will soon announce a new NHL creative platform across North America, in addition to unveiling additional promotions and sweepstakes for NHL fans – including a trigger promotion for when NHL games really heat up.
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