DoorDash
DoorDash

Your brand — right at the fingertips of high-intent shoppers

Reach the growing portion of DoorDash's 42M+ monthly active users shopping for convenience, grocery, pet, and alcohol items.

Log in to DoorDash Ads Manager

Contact our team to learn more.

Women at the register of a store with a bag in her hand and an advertisement of a sports drink.

CPG brands, meet DoorDash’s loyal shoppers

70-90% of customers are incremental to our grocery, convenience, and alcohol partners' businesses.*

DoorDash interface icon

Expand your brand’s reach
across 115K+ retailers

Showcase your brand to millions of engaged consumers — over 99% of our US consumers have access to grocery, convenience, or alcohol retailers.

Customers with arrow pointing up icon

Drive incremental sales and find new customers

Discover and convert new audiences — on average, Sponsored Product campaigns drive approximately 70% new-to-brand customers.*

Get useful data

Maximize return on ad dollars
with closed loop reporting

Directly attribute ROAS and use real time data to optimize campaigns to hit goals. On average, Sponsored Product campaigns drive 4.1X ROAS.*

Join leading brands advertising on DoorDash

  • Pepsi logo
  • Haleon logo
  • Unilever logo
  • Purina logo
  • Hershey's logo
  • Danone logo

Advertising products built for flexibility

Highlight your brand across the consumer path to purchase.

Sponsored Products

Launch product-specific CPG ads in minutes to increase visibility and capture demand at point of sale. Only pay for clicks and measure directly attributed sales. Use our self-service Ads Manager platform or work with our API partners Pacvue, Flywheel, and Skai.

CPG ad on DoorDash showing potato chips
DoorDash Advertising Sponsored Brands
CPG ad on DoorDash featuring an in-app banner
CPG ad on DoorDash with a promotional offer for sunscreen
Corp - Ads - DoubleDash - Image
DoorDash Offsite Ads
Alexia Levine

"Our ad campaign with DoorDash was extremely successful in boosting sales and increasing basket size. We continued to see an increase in baseline item sales (+7% the month following). We’ll definitely be running more campaigns like this."

Alexia Levine, DoorDash Partnership Lead, Unilever

See how CPG brands are driving growth with DoorDash

  • Unilever reached 5.9X campaign ROAS with a DoorDash Mother’s Day Promotion

    Unilever promoted an ice cream deal with key brands for Mother’s Day on DoorDash that led to a 37% increase in item sales and a 19% increased in average items per order. The campaign reached 49% new-to-brand customers.

  • A liquor brand used Sponsored Products to drive new, frequent shoppers

    68% of orders in the campaign were from new-to-brand customers, and these customers averaged seven repeat purchases on DoorDash after the initial order. During this pilot campaign with a liquor brand, campaign ROAS improved over the course of the activation.

  • Coca-Cola’s DashPass promotional offer campaign resulted in an 89% sales lift

    Coca-Cola’s campaign to reach DashPass subscribers with a $5 off deal drove 31% new-to-Merchant customers and resulted in an 89% lift in in-campaign reorder rate, a 91% increase in in-campaign item sales, and additional exposure for their restaurant partners.

  • A national alcohol brand achieved a 176% ROAS with DoorDash and Meta collab ads

    By launching a high-volume awareness campaign via Meta collab ads on DoorDash, this alcohol brand supported onsite ads during a national branding push. They reached 3M+ high-intent customers by targeting active consumers and recent alcohol purchasers and saw a $1.41 CPC.

  • A pet brand reached 59% new-to-brand shoppers via DoorDash Google Shopping Ads

    When this pet food brand promoted a dry dog food campaign for delivery, they connected with a highly engaged audience and hit a strong campaign ROAS of 431%. In addition to sales, the brand stood out among a crowded space on Google with Shopping Ads.

Rich's Brands (SeaPak, Rich's, Farm Rich)

“With DoorDash we were able to launch our Sponsored Product ads quickly and easily driving impactful results and enhancing brand visibility. We were impressed with the efficiency of the ads that allowed us to drive profitable growth while tapping into a whole new audience of shoppers.”

Rich's Brands (SeaPak, Rich's, Farm Rich)

Frequently asked questions

After getting onboarded and setting up your account, log in to the DoorDash Ads Manager and set up a campaign. New advertisers can get started by contacting the DoorDash team here. Or, reach out to your account manager for support if you’re already an active partner.

Use our self-serve Ads Manager, or work with one of our API partners – Pacvue, Flywheel, and Skai to run CPG Sponsored Product and Sponsored Brand ads with DoorDash. DoorDash also offers managed service for ad and promotions campaign management across the DoorDash platform. CPG brands can also launch self-serve ads across offsite platforms including Meta, Google Shopping Ads, YouTube, and TikTok, alongside full-serve programmatic ads via The Trade Desk. Reach out to your DoorDash rep to learn more.

Your ads will run across our network of more than 115,000 convenience, grocery, alcohol, and pet stores to inspire discovery and drive conversion. Sponsored Products run across collections on the store page, category browse pages, and search. Sponsored Brands run across the store page and category browse pages. Together, these placement types allow your brands to connect with consumers across their shopping experience.

Budgets are set at the campaign level. You can select a daily budget to be applied across the selected campaign dates, or you can set a lifetime campaign budget. Bids are configured at the ad group level. DoorDash uses a second price auction, so you’ll never pay more than your bid price.

Campaign reports are available within the Ads Manager platform, with key metrics updated hourly. Click the “reports” icon in the upper left-hand corner.

Currently, these campaign types are not available for self-service access in the Ads Manager platform. Advertisers should reach out to your account manager for more information.

Contact your DoorDash account manager or reach out to us to learn more.

*DoorDash data from 4/1/23-6/30/23.