DoorDash
DoorDash

DoorDash Design

We’re a multidisciplinary design team of Product Designers, Researchers, UX Content Strategists, Design Program Managers, and Design Infrastructure specialists. We're a passionate, hands-on team – everyone helps shape the design culture and process from the ground up and gets to own big, meaningful design problems end-to-end.

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What We Do

At DoorDash, all of our customers (Consumers, Dashers & Merchants) are at the forefront of the product strategy. Being customer-obsessed is one of our core DoorDash values and is baked into the founding story of the company. We deeply believe that the best customer experience is synonymous with the success of our business in the long run. Design plays a critical thought partner role in all aspects of the problem-solving process.

Team Structure

  • Product Design

    The Product Design team is organized by the audience we design for: Consumers, Dashers, Merchants, International, New Verticals and our teammates. Our product designers are generalists leading the projects from end-to-end.

  • Design Infrastructure

    Design Infrastructure team is the nexus of design and development. Consisting of designers and front-end design technologists, the team pushes the boundaries of design systems, component guidelines, prototyping, and accessibility at DoorDash.

  • Research

    The Research team discovers high-impact insights that enable DoorDash to build delightful products that solve our users’ problems on all three sides. Research informs all aspects of the product life cycle, from product strategy and problem definition to iteration and evaluation.

  • UX Content Strategy

    The UX Content Strategy team works to influence the product and design strategy from the content perspective to help make every product as intuitive as possible. The team also establishes content standards and guidelines to champion the consistency and quality of language in our products.

  • Design & Research Ops

    The Design & Research Operations team works to build scalable solutions that enable and inspire our Design community to work efficiently and produce impactful and high quality results.

The problems we solve are very ambiguous and complex

Rarely the problems we solve are cleanly isolated in a single audience. Imagine how we’d perfect one seemingly simple delivery experience: a merchant needs to prepare the food on time, a dasher needs to pick up the food and deliver it to the correct address on time, and a customer needs to be available to receive the food. When one thing slips in this tight coordination, it can result in a subpar delivery experience.

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We encourage and celebrate self-drive

We are entrepreneurs at heart. There will be a clearly-articulated goal company-wide, but nobody will tell you exactly how you should execute. And often these are the problems that DoorDash will be pioneering to solve for the first time in the industry. You’ll get to disambiguate the problems and drive the problem-solving process end to end. Go-getters with a strong bias for action and curiosity thrive at DoorDash.

We move lightning fast

If you had worked in a fast environment, imagine 5x velocity. We believe in building fast and learning fast. But it doesn’t mean it’s ok to ship a crappy product for the sake of speed. DoorDash is an “and” culture, not “either/or.” We strive to balance the speed with quality through rigorous reviews and healthy debates. Also, most of the large initiatives start with vision exercises so that there’s a long-term blueprint in place.

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Our Users

  • Bike dasher with bag

    Dasher Design

    DoorDash drivers (Dashers) are at the heart of the company’s logistics business. Dasher design team makes a massive impact on the millions of driver’s experience throughout the full end-to-end lifecycle, from onboarding, scheduling, and delivery to tracking earnings and rating. Our mission is to help Dashers reach their financial goals through flexibility and stability.

  • Owner of Bon Bon Berry

    Merchant Design

    The Merchant design team creates user experiences that help our 300,000+ merchants grow and operate their business. Our ultimate goal is to become an essential partner for every restaurant, whether that’s helping them increase their sales and customer base, enhancing their in-store operations, or providing a menu of services beyond fulfillment.

  • caviar5

    Consumer Design

    The Consumer design team creates the website and mobile app that millions of customers use every day to order a meal. Restaurant delivery is at the heart of our business, but we’ve also expanded our service to meet additional user needs. Grocery delivery, restaurant pickup, and business catering have all been launched recently, and additional services are on the horizon.