Uncovering Consumer Trends in Retail Media
Explore new data and insights on CPG advertising and the emerging quick commerce channel from a survey of 1,200+ DoorDash customers.
On-demand ordering of consumables is growing rapidly
Are brands ready to meet consumers’ delivery expectations?
of consumers report ordering consumables online more often now than last year.
of shoppers report purchasing consumables via third-party sites, search engines, or review sites in the past month.
of consumers surveyed are “somewhat or very likely” to buy new products while browsing online last minute, providing an impulse purchase opportunity for brands.
In-app ads and promotions effectively drive consumable sales on DoorDash
Consumables are more available via quick commerce than ever.
99% of US DoorDash consumers can access grocery, convenience, pet, flower or alcohol retailers via 100,000+ non-restaurant stores on DoorDash Marketplace and Drive.
CPG ads are reaching a new audience.
70-90% of customers are incremental to our grocery and convenience retailers' businesses.
Consumable ads aren’t disrupting the digital shopping experience.
When asked if a promoted item in DoorDash felt like an advertisement or promotional product, 73% of consumers said no.
Consumers want quick commerce for groceries and household goods
are the most popular category of consumables to order online through delivery platforms or directly from brands.
of consumers order groceries online via delivery platforms like DoorDash or directly from brands at least once a week.
of consumers order household items online via delivery platforms like DoorDash or directly from brands at least once a week.
“Our ad campaign with DoorDash was extremely successful in boosting sales and increasing basket size. During the campaign, the average order value for our items increased 19%. We continued to see an increase in baseline item sales (+7% the month following). We’ll definitely be running more campaigns like this.”
Alexia Levine, DoorDash Partnership Lead, Unilever
Access the latest consumer shopping trends
Read a new data report from DoorDash on quick commerce and consumable shopping habits and use these insights to grow your brand.