Uncovering Consumer Trends in Retail Media

Explore new data and insights on CPG advertising and the emerging quick commerce channel from a survey of 1,200+ DoorDash customers.

CPG brand ads on DoorDash

On-demand ordering of consumables is growing rapidly

Are brands ready to meet consumers’ delivery expectations?

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of consumers report ordering consumables online more often now than last year.

Shopping bag with checkmark icon


of shoppers report purchasing consumables via third-party sites, search engines, or review sites in the past month.

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of consumers surveyed are “somewhat or very likely” to buy new products while browsing online last minute, providing an impulse purchase opportunity for brands.

In-app ads and promotions effectively drive consumable sales on DoorDash

Promotion for a pack of chips on an app

Consumables are more available via quick commerce than ever.

99% of US DoorDash consumers can access grocery, convenience, pet, flower or alcohol retailers via 100,000+ non-restaurant stores on DoorDash Marketplace and Drive.

illustrated guy on phone

CPG ads are reaching a new audience.

70-90% of customers are incremental to our grocery and convenience retailers' businesses.

Person getting a DoorDash order

Consumable ads aren’t disrupting the digital shopping experience.

When asked if a promoted item in DoorDash felt like an advertisement or promotional product, 73% of consumers said no.

Consumers want quick commerce for groceries and household goods

Banana and milk


are the most popular category of consumables to order online through delivery platforms or directly from brands.

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of consumers order groceries online via delivery platforms like DoorDash or directly from brands at least once a week.

Toilet paper household item


of consumers order household items online via delivery platforms like DoorDash or directly from brands at least once a week.

“Our ad campaign with DoorDash was extremely successful in boosting sales and increasing basket size. We continued to see an increase in baseline item sales (+7% the month following). We’ll definitely be running more campaigns like this.” 

Alexia Levine, DoorDash Partnership Lead, Unilever

Person on DoorDash looking at ice cream promos
Image of the cover of DoorDash's Uncovering Trends in Retail Media report

Access the latest consumer shopping trends

Read a new data report from DoorDash on quick commerce and consumable shopping habits and use these insights to grow your brand.