No one brings the hype like college football mascots. Their bold dance moves, nonstop energy, and die-hard devotion fuels fans and players alike for every game. And that’s the spirit DoorDash is channeling both on the field and on the screen.
In a new campaign, “Too Much Winning Energy,” created by Superette, DoorDash’s in-house creative studio, fans take on full mascot energy (literally) after racking up savings with DoorDash Streaks. The spot captures fans celebrating so hard that they transform into their school’s mascot, wherever they are, from living rooms to dentists’ chairs to airport terminals. This new campaign spans TV, streaming and social and features cameos from iconic mascots like University of Georgia’s Hairy Dawg, the University of Texas at Austin’s Hook 'Em, The Ohio State University’s Brutus Buckeye, and the University of Alabama’s Big Al.
