Sweets and Surprises: DoorDash Uncovers Egg-citing Easter & Spring Trends

To celebrate, we took a look at some of the most popular and unexpected Easter and Spring trends, from fan-favorite candy preferences to egg hunt revelations, and more. Spoiler Alert: some of the results may shock you.

Easter header

With Spring in full bloom and Easter peep-ing just around the corner, DoorDash is making it easy to get all your essentials delivered right to your doorstep in under an hour, on average. Whether you’re hosting an egg hunt, preparing baskets for the little bunnies in your life, or planning a festive feast, DoorDash is putting the ease in Easter with an array of options for every budget.

To celebrate, we took a look at some of the most popular and unexpected Easter and Spring trends, from fan-favorite candy preferences to egg hunt revelations, and more. Spoiler Alert: some of the results may shock you.

Unwrapping America’s Favorite Candy

The Reigning Candy Holiday: Step aside, Halloween, and make way for the Easter bunny. While Halloween is certainly a thrilling time for candy lovers, Easter candy reigns supreme as the ultimate holiday candy of choice! 31% of Americans say Easter is their favorite holiday candy, followed by Halloween candy (29%) and Christmas candy (24%)*.

What’s In Your Easter Basket?: From classic chocolate bunnies to multi-colored jelly beans, there’s a sweet treat to satisfy every sweet tooth as seen by the top ordered Easter candy nationwide**:

  1. Reese's Milk Chocolate Peanut Butter Eggs Candies

  2. Cadbury Creme Egg Milk Chocolate Easter Candy

  3. Starburst Jelly Beans Original

  4. Hershey's Kisses Milk Chocolate Candy Share Pack

  5. Snicker's, Twix, Milky Way & More Assorted Easter Chocolate Candy Bulk Variety Pack

  6. Galerie Value Jelly Beans Filled Egg

  7. Lindt Milk Chocolate Bunny

  8. Dove Milk Chocolate Easter Eggs

  9. Peeps Marshmallow Chicks Candy

  10. Ferrero Rocher Fine Hazelnut Chocolates Easter Bunny

2023 Easter Candy State Map

A Nation Divided By Peeps: There’s no denying that this fluffy delight is a staple in everyone’s Easter baskets. To prove it, we took a closer look at the top ordered marshmallow confections and discovered that the classic ‘yellow’ swept the nation as the most sought-after color of the fluffy delight across 37 states including New York, California, Florida and more!** Whether you're team yellow or team blue, there’s a flavor for everybody!

2023 Marshmallow Chick State Map

Hopping Into Easter Celebrations

  • Easter Entrees: This year, Easter revelers have a lot to look forward to - with 70% of Americans planning to partake in a special Easter meal, whether it’s a festive brunch or traditional dinner.*

  • Sip, Sip, Hooray: Of course, no Easter brunch would be complete without the classic cocktail - mimosas! Our data revealed a 165% spike in champagne orders the day before and on Easter in 2023 with over 50% spike in orange juice, too, as mimosa enthusiasts enjoyed this classic brunch cocktail.**

  • What’s Easter Without An Egg Hunt?: While the beloved tradition is a highlight of the holiday for many kids, nostalgia for the classic game runs deep with adults, with 74% of Easter revelers claiming that egg hunts should be for adults (18+) too.*

  • Building Your Basket: When it comes to Easter baskets, personalization is preferred. 70% of those celebrating Easter plan to buy an empty basket and fill it with their curated items, vs. buying pre-made.*

Beyond sweets and groceries, DoorDash is your one-stop-shop to get all of your Easter basket fillers too! With access to national retail favorites you can have all your Easter essentials delivered straight to your door. Need more baskets and eggs for your egg hunt because the adults decided to join in on the Easter Egg Hunt fun? DoorDash. Running low on mimosas? DoorDash. Need another basket and some more candy because you decided to treat-your-self this Easter? DoorDash. Forgot the bunny ears (and matching slippers)? DoorDash. We’re helping give you the best of both worlds: an Easter that’s more joyful than usual, but less work to put together.

Spring’s Must-Have Essentials
Spring celebrations go beyond Easter. As Spring blossoms and the flowers bloom, warmer weather nationwide inspires us all to spend more time outdoors while also preparing to stay cool indoors. Last Spring, we noticed a surge in orders for items that help beat the heat with orders for air conditioners spiking by over 2,000% and fans by over 600% compared to the season prior. But the warm temperatures aren’t for staying indoors - it’s about enjoying the outdoor season to its fullest. And last year, people did just that! DoorDash saw a spike in orders for beach towels (1,400%), grills (357%), and patio furniture (338% compared to the winter season).**

2023 New Springtime Trends

DoorDash makes it easy and convenient to get everything you need for Easter delivered right to your doorstep. Plus, DoorDash makes it easy to get the convenience of delivery while saving money on your next order. With DashPass, DoorDash’s membership program, get $0 delivery fees and reduced service fees on eligible orders from thousands of restaurants, grocery, and convenience stores nationwide.*** And with DoubleDash, you can bundle and save on two orders. So this Easter, sit back and relax with your loved ones, and let DoorDash bring all your Easter essentials straight to you.

*According to a survey of 2,000+ Americans that plan to celebrate Easter
**According to DoorDash ordering data from 2023
***DashPass benefits apply only to eligible orders that meet the minimum subtotal requirement listed on DoorDash for each participating merchant. Other fees (including service fee), taxes, and gratuity still apply. After signing up for DashPass, you will be charged the then-current renewal price (plus applicable taxes) automatically on a recurring basis until you cancel. DashPass