DoorDash
DoorDash

DoorDash Design

At DoorDash, our customers in the three-sided marketplace—Consumers, Merchants, and Dashers—are central to our product design strategy. We believe that delivering an exceptional customer experience is key to the long-term success of our business. Design is integral to forging strategic partnerships in cross-functional product development and creating thoughtfully crafted user experiences. Our multidisciplinary team encompasses product design, design systems, content design, and UX research, all working together to achieve this goal.

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Multidisciplinary Functions in Design

  • Product Design

    The product design function at DoorDash focuses on creating intuitive and effective user experiences for Consumers, Dashers, Merchants, and our internal teammates. Our product designers lead the entire design process, from strategy and visual design to interaction design, prototyping, and design Q&A with engineering. They collaborate with cross-functional teams to ensure that every design is user-centered, aligns with business goals, and delivers a seamless experience.

  • Design Systems

    Our design systems team develops and maintains a comprehensive set of design principles, components, and guidelines that enable seamless integration and cohesion in user interfaces. By providing a unified framework, they empower product teams to deliver cohesive, high-quality experiences while streamlining the design and development process. This approach not only accelerates product development but also reinforces a consistent brand identity, fostering a more intuitive and engaging user experience.

  • Content Design

    The content design function at DoorDash is essential in creating clear, user-centered communication across our products. Our content designers work closely with product teams to craft concise messaging that enhances usability and aligns with the overall user experience. By integrating content into the design process, they ensure consistency, clarity, and a strong brand voice, contributing to a cohesive and engaging experience for all users.

  • Research

    The Research team plays a crucial role in driving product innovation by bringing the voice of our audiences. They conduct thorough research to identify and address user pain points, ensuring that solutions are grounded in real user needs. By integrating insights into the design process, the research team helps enhance the user experience and drives meaningful business impact. Their work supports the creation of user-centered products that are both effective and aligned with our strategic goals.

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The problems we solve are very ambiguous and complex

The challenges we address are rarely confined to a single audience. Consider the intricacies of perfecting a seemingly simple delivery experience: the merchant must prepare the food on time, the dasher must pick it up and deliver it to the correct address promptly, and the customer must be available to receive it. If any part of this coordination falters, it can lead to a subpar delivery experience.

We encourage and celebrate strong ownership

We are entrepreneurs at heart. While the company sets clear goals, how you execute them is up to you. Often, you’ll be tackling challenges that DoorDash is pioneering within the industry. You'll have the opportunity to clarify complex problems and drive the entire problem-solving process. Those with a strong bias for action and a curious mindset thrive at DoorDash.

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We move lightning-fast

If you've worked in a fast-paced environment, imagine moving at 5x that speed. We believe in building quickly and learning just as fast. However, speed doesn’t come at the expense of quality. At DoorDash, we embrace an “and” culture, not “either/or.” We aim to balance speed with excellence through rigorous reviews and healthy debates. Additionally, most large initiatives begin with vision exercises to ensure there’s a long-term blueprint in place.

Snapshot of our day-to-day

In this video, new hires dive into a day of orientation, getting to know DoorDash's culture and values. We also visited DashMart to see how our operations work behind the scenes, gaining insights into our customer-first approach. The experience was eye-opening, with everyone being both knowledgeable and incredibly friendly. At DoorDash, we're more than just a team; we're a community.

–Paulina Galindo, Sr Product Designer