Advertise on the #1 category leader in US food delivery
Build brand awareness
Stand out and get discovered by new consumers — 94% of the US population is on DoorDash.
Drive incremental sales
Promote your stores while measuring sales and orders directly attributed to campaigns.
Make data-driven marketing decisions
Maximize every advertising dollar with our easy-to-use dashboard and real-time campaign reporting tools.
Products that help you reach more consumers
Consumers prefer to browse for new restaurants using third-party apps.* Be visible where your customers are on DoorDash.
Get featured in highly visible places in the DoorDash app to expand your reach in search results and boost store sales. Sponsored Listings are pay-per-order — and brands that run ads on DoorDash see an average of over 6X ROAS each month.
Incentivize new, existing, or lapsed customers to order from your store with a discount, free delivery, or a free item. Promotions maximize exposure on the DoorDash app and help you win new customers, and can be customized to audience, area, or item.
Activate brand campaigns in-app and highlight promotions at relevant points throughout the consumer’s digital experience. Drive brand awareness and target specific customers or use dayparting for time-sensitive campaigns.
Restaurant advertising features
Closed-loop campaign metrics
Explore detailed data and real-time campaign monitoring to find valuable metrics like sales and ROAS.
Reach diners with precision targeting
Use custom schedules to reach consumers when they’re most likely to be browsing.
Improve ad performance
Group franchises or a set of stores in a campaign and target each group with custom bids, dayparts, and audiences.
Customer and business insights
Understand how marketing is driving value for customers over time and convert insights into action.
Collaborate securely as a team
Assign Admin and Marketer roles to add agency and marketing-only users to your account with limited access.
Tap into an audience of engaged consumers
Place your restaurant brand front-and-center and reach millions of engaged consumers — who are actively looking for new dining options — right when they’re right to order. Over 45% of orders generated from ads on DoorDash are new-to-brand customers.
Our users love finding (and sticking with) new brands — 70-90% of DoorDash customers are incremental to merchants’ existing businesses.
Frequently asked questions
Restaurant advertising options on DoorDash include Ads (also known as Sponsored Listings), which place your restaurant in premium real estate on the DoorDash app, as well as Promotions, which are targeted promotions like discounts, free items, or free delivery, and Placements on DoorDash surfaces like the home screen of the DoorDash app, Carousels, and Categories.
The DoorDash Ads Manager is the first on-demand restaurant marketing platform to differentiate corporate and franchise access – we understand that business stakeholders need different account access. Enable access to ads tools at the user level to protect brand security.
Ads Manager is available to Business Admin and Marketers. If you have Store Operator or Store Manager access, Ads Manager is not yet available to you so in the meantime, please use the Merchant Portal.
Explore the DoorDash Merchant Learning Center for actionable tips to grow your business with DoorDash. Try updating your item descriptions and photography, or running promotions to reach a new audience.
Ads Manager offers dayparting, campaign hierarchy via ad groups, and ability to set weekly or lifetime campaign budgets. This is particularly exciting for franchises who don’t meet the threshold for full-serve campaign management, but require more advanced features than what’s available in the Merchant Portal for ads.
*Based on data from the 2023 Restaurant Online Ordering Trends Report.