Your brand — right at the fingertips of high-intent shoppers
Reach the growing portion of DoorDash's 42M+ monthly active users shopping for convenience, grocery, pet, and alcohol items.
CPG brands, meet DoorDash’s loyal shoppers
70-90% of customers are incremental to our grocery, convenience, and alcohol partners' businesses.*
Expand your brand’s reach across 115K+ retailers
Showcase your brand to millions of engaged consumers — over 99% of our US consumers have access to grocery, convenience, or alcohol retailers.
Drive incremental sales and find new customers
Discover and convert new audiences — on average, Sponsored Product campaigns drive approximately 70% new-to-brand customers.*
Maximize return on ad dollars with closed loop reporting
Directly attribute ROAS and use real time data to optimize campaigns to hit goals. On average, Sponsored Product campaigns drive 4.1X ROAS.*
Join leading brands advertising on DoorDash
Advertising products built for flexibility
Highlight your brand across the consumer path to purchase.
Sponsored Products
Launch product-specific CPG ads in minutes to increase visibility and capture demand at point of sale. Only pay for clicks and measure directly attributed sales. Use our self-service Ads Manager platform or work with our API partners Pacvue, Flywheel, and Skai.
Sponsored Brands
Raise brand consideration in high-visibility, mid-funnel placements on the store front, much like an endcap in store. Highlight your brands during the consumer moments that matter most.
Banners
Activate brand campaigns in-app and highlight promotions at relevant points throughout the consumer’s digital experience. Drive awareness and optimize campaigns through audience targeting and dayparting.
Promotions
Incentivize conversions, drive trial, and build consumers’ baskets with promotions. Offer shoppers promotions on a collection of curated SKUs or brands and amplify with in-app merchandising.
DoubleDash
Engage high-intent consumers immediately after checkout by showcasing items they can easily add to their orders. With prime placement through Sponsored Products or Banners, you can reach new restaurant users during key moments, scale your campaigns, and drive incremental growth.
Offsite Ads
Run ads across search, social, and programmatic display/video to drive shoppers to order products immediately on DoorDash – powered by DoorDash’s first-party audiences. Launch self-serve ads on Meta, Google Shopping Ads, YouTube, and TikTok, and full-serve programmatic ads via The Trade Desk.
"Our ad campaign with DoorDash was extremely successful in boosting sales and increasing basket size. We continued to see an increase in baseline item sales (+7% the month following). We’ll definitely be running more campaigns like this."
See how CPG brands are driving growth with DoorDash
“With DoorDash we were able to launch our Sponsored Product ads quickly and easily driving impactful results and enhancing brand visibility. We were impressed with the efficiency of the ads that allowed us to drive profitable growth while tapping into a whole new audience of shoppers.”
Access the latest consumer shopping trends from DoorDash
Alcohol is one of the fastest-growing categories on DoorDash. Explore new data and insights on alcohol and occasion delivery trends, and see our predictions for brands and retailers.
Frequently asked questions
After getting onboarded and setting up your account, log in to the DoorDash Ads Manager and set up a campaign. New advertisers can get started by contacting the DoorDash team here. Or, reach out to your account manager for support if you’re already an active partner.
Use our self-serve Ads Manager, or work with one of our API partners – Pacvue, Flywheel, and Skai to run CPG Sponsored Product and Sponsored Brand ads with DoorDash. DoorDash also offers managed service for ad and promotions campaign management across the DoorDash platform. CPG brands can also launch self-serve ads across offsite platforms including Meta, Google Shopping Ads, YouTube, and TikTok, alongside full-serve programmatic ads via The Trade Desk. Reach out to your DoorDash rep to learn more.
Your ads will run across our network of more than 115,000 convenience, grocery, alcohol, and pet stores to inspire discovery and drive conversion. Sponsored Products run across collections on the store page, category browse pages, and search. Sponsored Brands run across the store page and category browse pages. Together, these placement types allow your brands to connect with consumers across their shopping experience.
Budgets are set at the campaign level. You can select a daily budget to be applied across the selected campaign dates, or you can set a lifetime campaign budget. Bids are configured at the ad group level. DoorDash uses a second price auction, so you’ll never pay more than your bid price.
Campaign reports are available within the Ads Manager platform, with key metrics updated hourly. Click the “reports” icon in the upper left-hand corner.
Currently, these campaign types are not available for self-service access in the Ads Manager platform. Advertisers should reach out to your account manager for more information.
Contact your DoorDash account manager or reach out to us to learn more.
*DoorDash data from 4/1/23-6/30/23.