As temperatures rise and people spend more time outdoors, one question always bubbles up: what’s the drink of the summer going to be? Today, DoorDash is unveiling its 2025 pick and spoiler alert: it’s not a spritz. The margarita is back as DoorDash crowns the classic drink this year’s seasonal sip.
While bubbly and intricate cocktails like Aperol or Hugo Spritz have reigned in recent years, DoorDash’s pick is all about going back to the basics.
Return of a Classic
In a season where many are craving stability, consumers are reaching for what’s familiar. The margarita has long been a warm-weather staple and now it’s reclaiming its place in the sun.
In fact, our data shows that consumers are reaching for margarita ingredients like never before. This year, we’ve seen an increase in core ingredients for this staple drink. As tequila remains the fastest growing spirit in the U.S., we’ve seen an increase in orders for tequila-based items including Reposado (>95%), Gold Tequila (>65%), Anejo (>60%), and even RTD Tequila Cocktails (>55%).
It’s not a classic marg without the fixings, and we’ve also seen an increase in orders for Limes (>85%), Jalapeños (>80%), Agave/Syrup ( >100%), and Mixed Seasoning Blends for a dressed up rim (>125%)*.
“As we head into summer, people are reaching for simple, familiar favorites that bring a sense of fun and nostalgia for a lighter time,” said Cristen Milliner, DoorDash’s Consumer Trends Expert. “This season is all about celebrating the classics we know and love, and the return of the margarita proves that some traditions are timeless.”
The Flavor of the Moment: Watermelon
While the traditional margarita remains timeless, we predict one flavor will rise to the top as the marg twist to watch. Watermelon is the ultimate summer ingredient and it’s not only in-season, but also on-trend. Its flavor profile earns praise across social media, and we’ve seen an 89% increase in watermelon orders just this quarter!
The Watermelon Margarita blends seasonal freshness with simplicity, delivering that refreshing-but-indulgent experience that today’s drinkers crave, and we expect to see this duo all summer long.
Whether you’re doing a classic marg or the watermelon twist, we’re raising a glass to the drink that never goes out of style. Cheers!
*According to DoorDash data from January 1 - April 14, 2025 as compared to the same timeframe in 2024
Must be 21+. Please drink responsibly.
