DoorDash and Locally today announced a partnership that gives consumers on-demand access to specialty goods from nearby stores. Locally helps independent retailers make the products they have in stock available to shoppers online. Through this partnership, those retailers can now sell their products on DoorDash and reach more local customers. Shoppers can find a broad range of specialty products from running shoes and cycling gear to outdoor equipment, musical instruments, ski and snowboard gear, and fishing equipment for on-demand delivery.
The partnership expands DoorDash's retail ecosystem into specialty categories, bringing deeper assortments, new products, and enthusiast-focused brands to the Marketplace. DoorDash is also a last-mile provider within Locally's Same-Day Delivery program, letting brands offer same-day delivery from nearby authorized stores on orders placed through their own websites. That turns their local retail network into a distributed fulfillment network.
“Locally gives us access to an incredible network of specialty retailers and the differentiated assortments they carry,” said Mike Goldblatt, Vice President of Enterprise Partnerships at DoorDash. “Together, we’re making it easier for consumers to discover and purchase products from the specialty retailers they know and trust, while helping independent merchants reach more local customers.”
"Specialty retail has product, expertise, and local availability that's always been hard to digitize. Many of the retailers on Locally are longstanding local businesses, including single-location and multi-generational stores rooted in the categories and communities they serve," said Mike Massey, Founder and CEO of Locally. "We've spent more than a decade connecting brands to their authorized retail networks, store by store and product by product. This partnership turns that infrastructure into new supply for DoorDash and a new demand channel for the retailers already on Locally."
This partnership combines real-time inventory, a unified product catalog, order management, and same-day fulfillment, allowing specialty retailers already connected to Locally to activate on DoorDash without building a new marketplace integration or delivery operation. That means retailers on Locally can go live on DoorDash in days. Retailers interested in making their local inventory available through DoorDash can sign up here.
