DoorDash, the local commerce platform, the National Basketball Association (NBA), and Women’s National Basketball Association (WNBA) today announced a multiyear partnership renewal that extends DoorDash’s role as the official on-demand delivery platform partner of the NBA and WNBA. The partnership first tipped off in 2020, with DoorDash becoming the first-ever partner in the on-demand category.
DashPass, DoorDash’s membership program, will serve as the official partner of NBA and WNBA Experiences, which offer a wide range of customized and immersive fan experiences at marquee events throughout the NBA and WNBA calendar year. These premium experiential packages include access to NBA and WNBA events alongside unique off-the-court programming such as player and legend meet-and-greets, behind-the-scenes tours, concerts and hospitality hubs designed to reach global fans of the game.
To celebrate the start of the NBA season, DoorDash partnered with Kurtis Blow to reimagine the 80s classic "Basketball". In 1984, Blow released the song as a tribute to the sport’s energy and influence on culture, and 40 years later, DoorDash is celebrating the song with a modern twist that highlights the evolution of basketball culture. Produced by Hit-Boy, the updated lyrics give shoutouts to today’s stars on the court, with Brooklyn rapper Lola Brooke even joining Blow in a verse dedicated to WNBA stars. The new music video, shot by Dave Meyers and his daughter Cassidy on the streets of New York, features Knicks players Jalen Brunson and Josh Hart, along with legendary WNBA player Sue Bird.
“Since joining forces with the NBA and WNBA in 2020, we’ve brought meaningful experiences to basketball fans, and I couldn’t be more excited to see what we build together this season and beyond as we deliver even more value to fans with DashPass,” said Kofi Amoo-Gottfried, CMO at DoorDash. “With the season officially underway, we wanted to celebrate basketball’s impact on culture, and what better way to do that than reviving a hit classic that’s synonymous with the game? Working with Kurtis to bring this to life was an unmatched experience, and we hope fans enjoy the reimagined hit – and its nod to the past, current, and future of basketball – as much as we do.”
“Our partnership with DoorDash is rooted in a shared commitment to deliver unique and elevated experiences that celebrate NBA and WNBA fandom year-round,” said Kerry Tatlock, Executive Vice President of Global Marketing Partnerships and Media, NBA. “We look forward to expanding our collaboration, leveraging our partnership to unlock even more opportunities to bring our fans closer to the game.”
DashPass: Your Door to All Things Basketball
With the season in full swing, enjoying game day has never been easier with DashPass, DoorDash’s membership program that offers unlimited $0 delivery fees and reduced service fees on eligible orders, exclusive deals, and other members-only benefits. Plus, this season members can enjoy even more:
They Swish, You Save: When a player scores 50 points or more in a single game, DashPass members will unlock a discount of $5 off any restaurant order* available from noon - midnight local time the next day – a baller deal!
Experiences On & Off the Court: NBA and WNBA Experiences presented by DashPass will provide another opportunity for DashPass members to get more out of NBA moments. At events throughout the year, DashPass members will have exclusive access to fast pass lanes, lounges, meet-and-greets, and more, building on the experiential packages available for NBA and WNBA fans.
Sign up for DashPass here to unlock your all-access pass to everything NBA and WNBA this season.
*Offer valid from 9:00 AM PT through 11:59 PM PT after a 50 point performance during the NBA season on orders placed at participating merchant locations. Valid only in the United States. Discount applies to subtotal only; does not apply to fees, taxes, and gratuity. If the full $5 value is not used on a single order, the remaining value will be forfeited. Not valid for pickup. Limit one per person. Not valid for the purchase of alcohol. Fees, taxes, and gratuity still apply. Must have an active DashPass account. Use promo code to redeem. Promo code will be released upon occurrence of 50 point performance See further terms and conditions at https://drd.sh/8ONpZP/.
