Starbucks Coffee Company (NASDAQ: SBUX) and DoorDash, Inc. (NYSE: DASH) announced the expansion of their partnership with new delivery service launching today in Northern California, Texas, Georgia, Florida and other select markets. Starbucks delivery via DoorDash will expand to additional markets over the coming months, with full nationwide availability anticipated in all 50 states by March 2023.
This expansion follows on the heels of positive feedback from a successful pilot in Atlanta, Houston, and Sacramento, and additional market expansion in Seattle, Portland, and New York City last year. Through the partnership and as the largest local commerce platform in the country, DoorDash provides a delivery platform to enable increased, convenient access to Starbucks nationwide.
“As customer behaviors evolve, we continue to innovate the Starbucks Experience to connect with them through meaningful and valuable digital experiences. Our partnership with DoorDash allows us to provide our customers with another convenient way to enjoy Starbucks wherever they are,” said Brooke O’Berry, Starbucks senior vice president of digital experiences. “Delivery continues to be a significant growth opportunity for Starbucks, and we’re excited to reach more customers by partnering with DoorDash, a company known for their best-in-class service.”
“Our partnership with Starbucks connects even more neighborhoods across the United States with their favorite beverages and bites,” said Sanjay Kotte, head of strategic partnerships at DoorDash. “When you combine the quality of Starbucks handcrafted beverages and food with the logistics power and geographic scale of DoorDash, the result is extraordinary for coffee lovers nationwide.”
Convenience for Customers
In the U.S., customers will be able to access Starbucks delivery via DoorDash on iOS and Android devices, in addition to DoorDash.com. Key features of the delivery program include:
Prompt Delivery: Orders placed through the DoorDash platform will be delivered by an extensive network of Dashers, designed for expedient and secure delivery so customers can enjoy their Starbucks beverage and food promptly. Customers can track their orders through DoorDash from preparation to drop-off.
Delivered Fresh: Starbucks has developed packaging solutions to help ensure the quality of hot and cold menu items including stickers for beverages to avoid spilling, tamper evident packaging, and delivery-specific cup holders.
Customization: Starbucks will offer approximately 95% of its core menu items on DoorDash, and just as they would at Starbucks, customers can customize their orders within the DoorDash app, including the ability to choose the amount of syrup, type of milk and espresso roasts.
DashPass, DoorDash’s monthly membership program, provides customers ordering from Starbucks on DoorDash with $0 delivery fees and the lowest service fees available on each order of $12 or more. Standard delivery and service fees apply to all other orders.
Over the past decade, Starbucks has continued to innovate the retail experience to connect with customers digitally. Whether through Starbucks® Rewards, the Starbucks app, or Mobile Order and Pay, Starbucks has adapted to the changing consumer landscape.