DoorDash Canada’s latest campaign doesn’t just deliver – it dances. Set to a vibrant mix of music and choreography, the campaign brings you behind the door to feel the anticipation and pure joy of a DoorDash order arriving. From the moment a Dasher rings the doorbell, the excitement kicks in – one that has consumers dancing their way to the door as they prepare for the convenience and delight of getting exactly what you need, right when you need it.
The campaign, created in partnership with Toronto agency Hard Work Club, is the first Canadian campaign under the “Your Door To More” master brand platform, reinforces DoorDash’s role as more than just a local commerce platform – it’s a gateway to more time, more ease, and more of what matters. Whether it’s groceries, health and wellness items, household essentials, a late-night snack or a favourite meal, DoorDash seamlessly connects Canadians with the things that help them power through their day, making life a little more convenient at the tap of a button.
"It's our nature as Canadians to take on everything by ourselves – even when a little bit of help could make things easier," says Heather Cameron, Head of Brand and Creative at DoorDash Canada. "This campaign is all about flipping that script. Asking for help isn’t a weakness – it's the ultimate power move. We see you – parenting the most, cheering your team on, and crushing work deadlines. DoorDash has your back, whenever and wherever you need us.”
Directed by award-winning director Nick Ball and with choreography by two-time Grammy-nominated and Emmy-winning choreographer Ryan Heffington, the campaign videos—narratively driven by dance and set to The Hamburger Song by Bobby Moore & The Rhythm Aces—are a cinematic feast for the eyes and ears. Capturing a variety of customer experiences, the campaign highlights how DoorDash is “Your Door to More,” providing that extra boost to make life easier whenever it's needed.
Your Door To Feeling Better (English | French): Emerging from your cozy comforter fortress is the only thing standing between you and your health and wellness essentials at your door.
Your Door To Groceries Now (English | French): Cross grocery shopping off your list. Making breakfast, packing lunch, and serving dinner are tasks in and of themselves.
Your Door To Halftime (English | French): Every minute and every point matters when your team is down at halftime. Keep your eyes on the prize and your hunger at bay with cravings delivered to your door.
Your Door To Lunch Break (English | French): The water cooler is gurgling yet again. Your lunch from your favourite local restaurant is waiting in the lobby, along with much-needed fresh air and a break from screen time.
Your Door To Late Night Snacks (English | French): Game on with a snack in hand. More munchies, more energy to finally get to that next level.
View the 60-second campaign on YouTube in English and French.
“DoorDash Canada and Hard Work Club approach our campaigns as one team,” said Meghan Kraemer, Co-founder and Executive Creative Director at Hard Work Club. “We share a relentless pursuit to create original, high-craft work that sets the brand apart within the category. Through a cinematic and intentional approach to storytelling – leveraging music, casting, choreography, and countless other creative choices – we aim to build a distinctive brand voice and presence over time.”
The campaign’s 60-second spot highlighting DoorDash’s grocery, convenience, and restaurant offerings via customer anecdotes is running nationally in English and French across cinema and VOD. It’s supported by 30- and 15-second spots airing on broadcast, including a placement on TSN.
The national campaign is in market until the end of March. The masterbrand platform, “Your Door to More,” was created by Wieden+Kennedy and debuted during the 2024 Super Bowl in the United States.
