The Big Game brings big opinions. As football’s best teams face off in long-standing heated rivalries, fans in the Northeast, the Pacific Northwest, and beyond take the beef online — debating every play, take, and moment as it happens.
So this year, DoorDash is meeting fans in the comments sections with a little help from global music icon, savvy entrepreneur, and pop-culture icon Curtis “50 Cent” Jackson. Known as much for his sharp wit and legendary clapbacks as his chart-topping career, 50 Cent is no stranger to a rivalry and is here to show fans how it’s done.
While DoorDash is happy to serve up the beef online, we’re even happier to keep everything else drama-free. From groceries and retail items to last-minute game day essentials for a watch party, DoorDash connects fans to the best of their neighborhood so the only chaos left is in the comment section. From hardcore football fans to casual Big Game spectators to those who love to stir the pot, DoorDash has something for everyone on game day.
Big Beef, No Drama
In a social campaign partnership with DoorDash dubbed The Big Beef, a cultural play rooted in the truth that Big Game rivalries are fueled online, 50 Cent breaks down rival teams to frenemy territory. Fans may even catch subtle nods along the way.
“The Big Game has become a multi-screen moment, and today the comment section is where the conversation and the beef really happen. It’s a day fueled by emotion, competition, and trash talk, no matter who you’re rooting for,” said Gina Igwe, VP and Head of Consumer Marketing at DoorDash. “DoorDash already has everything consumers need for the Big Game, and now we’re talking a big game with the help of cultural icon and beef expert, 50 Cent. No matter how fans show up this year, DoorDash has the beef. ”
“I’ve always been about keeping it real, so when DoorDash approached me about a social campaign around beef, it felt authentic from the start,” said multi-hyphenate 50 Cent. “They’ve got everything you need, and just like with beef, the receipts speak for themselves.”
Beef 101
The Big Beef will continue to unfold on social throughout Big Game weekend with additional social content from 50 Cent, surprise moments, and creator collaborations that keep the beef cooking until the final whistle, and maybe even after, because there’s no off-season when it comes to beef.
Fans can follow along as the beef unfolds on DoorDash’s social channels once the game kicks off (Instagram, TikTok, X, Youtube Shorts) and get everything they need delivered in time for the Big Game, including beef, on the DoorDash app or at DoorDash.com.
