DoorDash Ads today announced Franchise Opt-In Campaigns, a new product designed to help corporate brand teams and their franchisee partners run coordinated advertising campaigns on DoorDash.
“We're empowering owner operators to collaborate seamlessly with Marketing teams to grow their business and control their destiny. With 24 out of 25 of the top 200 restaurant franchises list from Franchise Times, we are excited to build for the franchisor and franchisee ecosystem and address a longstanding coordination gap in franchise marketing,” said Vassili Samolis, Head of Ad Product at DoorDash. “Corporate teams can now create campaign templates, set customer incentives and audience targeting requirements, and activate a shared marketing calendar with franchisees, all within the DoorDash platform.”
Franchise Opt-In Campaigns
Corporate-recommended campaigns are common across national restaurant brands. However, execution has relied on manual workflows, resulting in low participation, operational friction, and misalignment between national strategy and local execution. Now, advertisers can plan and launch campaigns with clearer workflows and better visibility for everyone involved within DoorDash. With Franchise Opt-In Campaigns, corporate teams can create campaigns built on best practices and strategic priorities, while franchisees can review details and opt in directly within the platform. This eliminates manual forms and improves transparency by keeping campaign information, deadlines, and expectations all in one place.
In a beta test across nine restaurant brands, Franchise Opt-In Campaigns delivered an average sales lift of more than 15%, driving growth for restaurant brands at both the corporate and participating franchisee levels.* In one case study, a national brand simplified campaign enrollment and boosted visibility for more than 45% of its participating stores, resulting in a +31% weekly sales lift and over 6X ROAS.
Building on last year’s launches of regional market targeting and expanded reporting transparency, these tools reflect a meaningful step forward in how distributed restaurant systems manage performance marketing. As franchise systems look for more efficient ways to manage distributed marketing budgets and drive measurable outcomes, DoorDash Ads is building tools that reflect how franchise systems actually operate, with corporate and local ownership working toward shared growth.
Learn more here.
*Source: Franchise opt-in Beta test results based on total sales during an eight-week period post-campaign launch compared to the eight weeks preceding campaign launch from 1234 stores across 9 brands, representing 66% of the total opted-in stores with campaigns launched between Nov 24, 2025 and Jan 8, 2026.
