DoorDash Launches Advertising Platform For Brands of All Sizes

DoorDash was built with the mission to serve local businesses and empower local economies. We are constantly listening to our merchant partners and taking action to improve their experience. Recently, we heard a call from our restaurant partners: How can we better utilize your immersive platform and unparalleled data capabilities to help us grow?

5 min read
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Today, DoorDash is announcing a suite of advertising offerings that will allow restaurants and brands of all sizes, from local merchants to global brands, to reach new customers and grow their business on the DoorDash marketplace. From existing offerings including promotions in the Offers Hub and homepage banners, to new solutions including the launch of Sponsored Listings, there are multiple tools available for brands to get in front of their customers all the way through to the point of sale.

The centerpiece of these offerings for our restaurant partners is DoorDash’s self-serve Sponsored Listings, designed to help local restaurants increase their visibility, generate orders, and find their next customer. The differentiating feature of DoorDash’s Sponsored Listings is that Merchants pay only for orders placed via their ad and not for ad clicks or impressions.

Sponsored Listings

“From day one our goal has been to empower local economies by providing access to opportunity,” said Toby Espinosa, Vice President, DoorDash Ads. “Today we are excited to announce the next step in this journey: a flexible ad platform that allows any brand on main street to reach more consumers and grow their business on DoorDash. Sponsored Listings and our suite of ad solutions will help highlight relevant content to consumers at the point of purchase and in turn help brands flourish.”

DoorDash has an industry-leading base of loyal, valuable customers that repeatedly interact with our offerings on our top-rated platform. We serve more than 20 million high-intent (and hungry) customers each month, who come to our marketplace app looking for an on demand solution to their needs.  Whether they are looking to answer the question, “what can I have for dinner?” or need a midweek refresh on grocery items they ran out of, we help brands meet consumers where they are.

“DoorDash’s self-serve Sponsored Listings tool was perfect for us to test during a period where we historically experience seasonal lulls. The platform is simple to use; since implementing ads we have seen a significant increase in orders and volume across multiple Pizza My Heart locations. It is gratifying to see a true return on investment from the customers who are eager to fulfill their cravings for a slice of comfort.” – Chuck Hammers, Owner and President, Pizza My Heart

We were excited to get in early to test DoorDash’s self-serve Sponsored Listings tool to grow our business and expand our reach to both new and existing loyal customers. Since employing Sponsored Listings, our restaurants have seen an increase in orders and volume and we have reached a new customer base that is hungry and eager to try our wide selection of offerings.” – Dan Wheeler, CMO, Uncle Julio’s 

As DoorDash has expanded beyond restaurants into new categories like grocery, convenience, alcohol, pets and more, our flexible advertising platform levels the playing field for any brand, of any size, in any vertical – empowering them to effectively advertise their offerings to consumers through a number of easy-to-use, strategic solutions made with a customer-first approach. 

“Pepsi has been testing and using promotions and banner ads across our partner teams in the restaurant space for several months now and we are excited to expand our reach across the convenience and grocery verticals to allow for more commerce opportunities.” – Alison Dempsey, Head of eCommerce Customer Marketing, PepsiCo

Through DoorDash’s advertising solutions and promotional offers, merchants and brands can reach new consumers with great selection, enhance the experience with loyal guests, and provide additional reach and access to their base:

  1. Any brand listed on DoorDash is able to reach millions of consumers with banner placements on the DoorDash marketplace homepage or the Offers Hub homepage.

  2. Restaurant merchants have the opportunity to elevate their business in relevant DoorDash search and cuisine results with Sponsored Listings. With Sponsored Listings, we are expanding self-serve marketing solutions beyond promotions and helping merchants increase their visibility – and sales – by appearing at the top of relevant search results. With DoorDash Self-Serve Sponsored Listings, merchants only pay for orders placed through their ad and not for ad clicks or impressions. Setting up campaigns via the Merchant Portal is seamless with no prior advertising experience needed. Rolling out now, restaurants can log into the Merchant Portal and navigate to the ‘Grow Your Sales’ tab to create a Sponsored Listing.

  3. CPG brands can also boost placement in relevant categories within the convenience and grocery categories with Featured Listings.

Our goal is to bring restaurants and brands an unparalleled opportunity to find their next consumer and deliver the food and products that are most pertinent to their searches and needs. We’ve identified the touchpoints that allow for both merchants and customers to find one another like never before while ensuring that customers will continue to have great selection and be served relevant content for every occasion. DoorDash will continue to maintain a great customer experience by ensuring relevant ads are shown to the right customers thus maintaining a great consumer app experience.

This is just the beginning of DoorDash’s journey to offer innovative and customer-centric advertising solutions for any merchant and brand. Restaurants and brands can learn more about DoorDash’s marketing solutions.