Key Takeaways:
DoorDash becomes “DoorDad”: the ultimate 24/7 life assistant and partner to take on everyday tasks moms usually handle to give moms the break they deserve this Mother’s Day.
Campaign with Brenda Song highlights the invisible mental load moms carry daily.
From May 9–11, get $50 off, or up to $75 if you’re a DashPass member, toward time-saving gifts when you order flowers on DoorDash.*
This year, just in time for Mother’s Day, DoorDash is giving moms the day off and stepping up by becoming “DoorDad” to help give moms what they actually want: a break.
Inspired by the insight that moms are often still the default parent of the household for nearly everything, this new DoorDash campaign is designed to celebrate mothers by spotlighting the invisible mental load moms carry - both mentally and physically.
That’s why, this Mother’s Day, we’re flipping the script with beloved actress and mom of two, Brenda Song, who knows firsthand just how much moms carry, and encourages everyone to stop asking mom, and instead enlist “DoorDad.”
“Now that I have two kids, I know firsthand that decision-making fatigue is real and that moms should not be taking on more mental load on Mother’s Day of all days,” said actress Brenda Song. “Working with DoorDash to encourage everyone to lean on ‘DoorDad’ on Mother’s Day hit on exactly what I want this Mother’s Day, which is simply a beautiful bouquet of flowers and to sit back and relax.”
Turns out, we’re still asking mom first for practically everything. In fact, 81% of Gen Z and young Millennials (18-34) say they reach out to mom daily or multiple times a week for help or advice, including:
74% say they go to mom first for medical questions, compared to just 14% who said dad
77% turn to mom for cooking tips, while only 15% call dad first
68% say they’ve called mom to find something they lost, compared to 21% who’d go to dad
75% rely on mom for emotional support, while only 14% said dad**
And this year, “DoorDad” is making it easier than ever to give Mom time back and handle the everyday questions moms are constantly asked like, “what’s for dinner?”.
From May 9-11, when you order a bouquet through DoorDash, you’ll automatically unlock up to $50, or up to $75 if you’re a DashPass member, towards select time-saving gifts.* From a delicious meal she doesn’t have to cook, to relaxing self-care essentials and more, get more than just flowers this Mother’s Day delivered with “DoorDad.”.
All you need to do is:
Place an order for the perfect, fresh bouquet for mom from her favorite nearby florist choosing from thousands of local and national florists across the country.
After checking out, add extra gifts from one nearby store to your flower delivery using DoubleDash. Shop from favorites like Starbucks, Dunkin, ULTA Beauty, or Sephora.
Just make sure to add items to cart within 15 minutes. Your $75/$50 will be auto-applied at checkout. No codes, no fuss. Terms apply.
*Offer valid from 05/09/2025 to 05/11/2025. Purchase select flowers from participating merchants on the DoorDash app or website and get a discount off additional select items (up to $75 off for DashPass members and up to $50 off for non-DashPass customers), while supplies last. Additional select items will only be available as a DoubleDash add-on order to the primary order. DoubleDash order must be selected from a single merchant and cannot be combined across multiple merchants. Discount applies to your DoubleDash add-on order only, not your primary order. Fees (including service fee), taxes, and gratuity still apply. Limit one redemption per person. Valid for delivery orders only. Not valid for the purchase of alcohol. See full terms and conditions here.
**According to a DoorDash-commissioned survey of 2,000+ Gen-Z and Millennial Americans that plan to celebrate Mother’s Day.
