We launched Online Ordering, a customizable and commission-free online ordering product which enables restaurants to develop their digital presence in minutes, to support restaurants that don’t have a way to accept orders online. Restaurants were using this crucial product to keep their doors open when on-premises dining was limited and as the pandemic and the product evolved, we’ve seen restaurants become more eager to drive awareness for their direct ordering channels while balancing on- and off-premises demand.
Iterating upon Online Ordering's initial debut, we are proud to announce that Online Ordering is integrated with Order with Google. Restaurant partners using Online Ordering in the United States can easily accept commission-free food orders directly through Google Search and Maps, capturing orders from new and familiar customers. Like all Online Ordering orders, we do not charge restaurants a commission or additional fee for this integration beyond the standard 2.9% and 30 cent payment card processing fee.
“Restaurants using Online Ordering already enjoy an average of 26% more incremental sales. The integration with Order with Google amplifies this impact by driving even more commission-free orders to the restaurant’s own channels,” said Tom Pickett, Chief Revenue Officer at DoorDash. “Customers are already searching on Google to learn more about a restaurant and this integration helps restaurants grow their online business even further by streamlining the ordering experience.”
Of the Online Ordering orders from Order with Google received by active restaurants in the United States, 83% of the orders were from customers who have never ordered from the restaurant using Online Ordering. This indicates many customers are discovering and ordering from restaurants they haven’t engaged with previously. Restaurant partners leveraging Online Ordering's new integration with Order with Google may receive a 21% increase in commission-free orders per store on average, demonstrating the potential increase in sales.
This experience is simple for customers looking to order delicious meals and it’s easy for restaurants to process orders without needing to learn new technologies. Below is how Online Ordering's integration with Order with Google works:
Restaurant Discovery: Hungry customers searching for restaurants can now easily discover and order directly via Google Search or Maps by clicking the “Order online” option that will be prominently displayed on a restaurant’s Business Profile.
Ordering Process: After deciding on a restaurant and selecting “Online Ordering by DoorDash,” customers can easily browse the menu, build their cart, and check out in just a few clicks – all from the restaurant’s Business Profile.
Order Fulfillment: Once customers place their order, the restaurant will receive the customer’s order through their preferred method (ie. tablet or point-of-sale system).
Local Pickup or Delivery: Customers can follow their selected takeout method by either picking up their order directly from the restaurant or enjoying the convenience of delivery. All that’s left to do is eat!
“As we have continued our exclusive partnership with DoorDash, we’ve seen a measurable amount of incremental off-premises orders, with a significant volume coming through Online Ordering,” said Robert Bales, Vice President & Chief Operating Officer of WNB Factory. “Online Ordering's integration with Order with Google is making ordering direct much more accessible for our customers.”
Current Marketplace restaurant partners can get set up on Online Ordering here, which will then provide this new experience automatically.
