Today, DoorDash revealed new omnichannel ad solutions designed to give CPG partners additional ways to tap into the 37M+ active consumers per month on DoorDash’s local commerce platform*.
New ad solutions include:
Offsite capabilities to help brands connect with new ready-to-buy consumers across the web and other digital platforms, powered by DoorDash’s first-party data
Sponsored Brands for CPG to enable the discovery of curated products in new places for consumers
A partnership with Skai, which ensures flexibility and a collaborative approach for CPG partners
“We launched ads on DoorDash just three years ago and since then, CPG partners are finding new and exciting ways to engage with relevant consumers on their shopping journey,” said Katie Daleo, Senior Director of Ads & Promotions at DoorDash. “These new capabilities are the latest addition to a robust product suite that drives incremental sales for our partners. For consumers, ads via DoorDash encourage the discovery of relevant new brands all while supporting local businesses.”
Offsite Media Solution
Consumers are increasingly beginning their shopping journeys on search engines or social media platforms. Offsite ad spending growth continues at a rate that is exceeding the overall retail media growth - it is forecasted to grow by over 27% in 2025 in the US**.
Now, through DoorDash’s offsite media offering, brands can reach high-intent relevant consumers across the web, through a variety of digital and social platforms, that drive to the point of purchase. Brands can deliver their ads to the right audience at the right time by leveraging DoorDash’s first-party data and driving those consumers to an immediate purchase occasion on DoorDash, thus enabling closed-loop measurement to demonstrate campaign results. This is now available across search engines, programmatic displays, and social media platforms. CPG partners who have activated DoorDash’s offsite capabilities and seen incremental lift for their brands include Proper No. Twelve®, 1800®, and Jose Cuervo®.
Sponsored Brands for CPG
CPGs can drive awareness and consideration for their brands via new high-visibility placements on the storefront and category pages - highlight seasonal moments, introduce new products, amplify promotions, and more. With this new functionality, it’s never been easier for CPGs to connect with consumers at the moment of discovery. Now available widely.
Partnership with Skai
Soon, CPG partners can access DoorDash ads through Skai - a third-party omnichannel advertising platform focused on walled garden media. With Skai, DoorDash continues to provide CPG partners with the flexible tools they know and trust, ensuring that their media dollars go farther while reaching our local, high-intent shoppers.
Learn more about DoorDash’s suite of seamless solutions for CPG brands here.
This announcement follows the launch of the recently introduced Ads Manager for Enterprise Restaurants - a new platform that offers self-serve tools to help businesses connect with customers, run campaigns, and collaborate with partners.
* Includes Wolt
** source
