Today, DoorDash is excited to introduce Ads Manager for Enterprise Restaurants - a new platform that offers self-serve tools to help businesses connect with customers, run campaigns, and collaborate with partners.
Ads Manager’s suite of features includes:
Advanced targeting capabilities
Marketing insights
New promos
DMAs (regional marketing teams) and franchisees collaborative marketing capabilities
“From day one, we’ve been working hard to help businesses grow by providing them with tools that are easy to use,” said Vassili Samolis, Senior Director of Product Management at DoorDash. “As the marketing platform for the local economy, we’re excited to build solutions for businesses to grow no matter the objective, budget, or challenge and reach local customers, wherever and however they shop. Now, businesses are in full control of how they get the word out. Whether it’s launching and modifying campaigns, tracking performance in near-real-time, or finding strategies to boost growth — it’s all in one platform.”
Enterprise Restaurants can fine-tune targeting based on the time of day — which means they can better prepare for peak hours, like the dinner rush, or optimize for downtime during an afternoon lull.
Frequency targeting enables businesses to better connect with consumers based on purchase behavior creating an overall experience that is highly relevant and timely.
Dayparting targeting allows businesses to customize targeting by day of the week and time of the day (e.g. early morning, breakfast, lunch, afternoon, dinner, and night).
New marketing insights offer businesses an in-depth look at customer ordering habits, how much they’re likely to spend, and insights into basket size - so they can better understand the long-term value of customers they’re acquiring through ads.
Customer purchase trends share how groups of customers have purchased in the last 45 days, 45-90 days, and 90 days up to a year prior, so businesses can target their dollars to reach specific subsets of new or lapsed customers.
Customer long-term value shows businesses the value of a group of customers so businesses can better understand how often these acquired customers return to purchase from them, how much they spend, and what their average basket size looks like.
Promos are a great way for businesses to bring in new customers, win back old ones, and boost spending.
Item Discount, Spend $X/Get Y, delivery discount/free delivery, and Item Promotions are now available in Ads Manager to further drive sales and increase customer reach efficiently.
Designated Market Areas (DMAs) and Franchisees can run bespoke local marketing strategies.
With varied goals and budgets for Enterprise Restaurant Brands, DMA groups and Franchisees can create, run, and manage local marketing strategies independently. Business Accounts can access reports and insights at the market level to manage regional marketing strategies and budgets.
Over 150 Enterprise Restaurant businesses have run campaigns and seen results on Ads Manager. Learn more about DoorDash’s Ads Manager for Enterprise Restaurants here.
This announcement follows the launch of new omnichannel ad solutions, including an Offsite Solution and Sponsored Brands for CPG designed to give CPG partners new ways to tap into the largest local commerce platform in North America with over 37M+ active consumers who use DoorDash each month*.
* Includes Wolt
