Key Takeaways:
Interest Targeting Based on Dish Preferences uses consumer restaurant ordering behavior to help brands reach audiences with demonstrated food preferences and intent
Retailer Targeting in Sponsored Products gives advertisers new ways to reach loyal retail shoppers where they already buy
Category Share Insights in Ads Manager provides a comprehensive view into a brand’s category share relative to competitors, based on sales, units, and impressions
DoorDash Ads today announced a series of new capabilities for CPG advertisers, including a new Interest Targeting solution powered by DoorDash’s unique restaurant ordering data, the expansion of Retailer Targeting in Sponsored Products, and self-serve category share reporting. Together, these features offer deeper insights across the consumer journey and greater control over how advertisers can plan, activate, and optimize on DoorDash.
“Retail media is evolving quickly, and advertisers need solutions that deliver meaningful signals and measurable impact,” said Katie Daleo, GM of CPG Ads at DoorDash. “Our latest tools help CPG brands understand their category position, refine audience strategy, and tap into what’s distinct about DoorDash — including a unique opportunity to reach over 50M monthly active users globally.* We’re also excited to debut our first CPG Momentum Brands List, celebrating the 50 challenger brands that are driving growth and winning consumer attention on DoorDash.”
New Tools Designed for Performance and Transparency
Interest Targeting: A new audience targeting solution that uses real restaurant ordering behavior to identify consumers with specific food interests. Advertisers can reach audiences who frequently engage with key menu items, aligning campaign and brand strategy with known food affinities. Available soon to all CPG advertisers. Learn more here.
Retailer Targeting for Sponsored Products: Retailer Targeting is now expanding into Sponsored Products, giving CPG brands greater flexibility to reach high-intent retail shoppers and the ability to drive retailer and channel-specific strategies. Available soon to all CPG advertisers. Learn more here.
Category Share Insights: New self-serve dashboards provide a direct view of brand health and competitive position on DoorDash. Brands can evaluate key performance drivers and benchmark against top competitors using category share by sales, as well as see their own share across sales, units sold, and impression volume on DoorDash. These insights enable more informed budget allocation and category-led planning. Learn more here.
DoorDash Releases First-Ever CPG Momentum Brands List
The inaugural list highlights 50 brands demonstrating strong growth and customer engagement on the platform in 2025. This list includes fast-growing challengers that tapped into DoorDash’s marketplace, retail footprint, and ad products to accelerate distribution and drive consumer trial. Explore the full 2025 Momentum List here.
43 of the 50 Momentum Brands are available through DashMart Fulfillment Services, DoorDash’s new model that helps retailers expand the reach of their products. By using DoorDash’s network of DashMart locations for inventory management, picking, packing, and delivery by Dashers, retailers can get their products in front of more potential customers. As these brands grow, DashMart Fulfillment Services continues to be a reliable way to offer fast access to everyday essentials — from fresh groceries to household items and local favorites.
DoorDash Ads offers solutions that support full funnel outcomes from awareness through conversion for businesses of all sizes. The company continues to expand its retail media capabilities by integrating delivery intent signals, marketplace scale, and retailer-level insights to help brands reach consumers at key decision points.
Learn more about DoorDash Ads here.
*Based on the combined amounts for DoorDash, Wolt and Deliveroo, measured as of September 2025.
