Announcements

DoorDash and The Shoe Surgeon Team Up to Create Hyper-Customized Kicks Inspired By NBA Fans’ Food Rituals

DoorDash and The Shoe Surgeon, the renowned custom sneaker brand, have joined forces just in time for this year’s playoffs to launch an exclusive collection of sneakers inspired by NBA fans’ game day orders. The collaboration, called Ritual Restock and led by Dominic Ciambrone, also known as The Surgeon, aims to turn fans’ lucky meals into one-of-a-kind, hyper-customized kicks, allowing fans to feel recognized for their dedication. Dominic himself has designed a sneaker inspired by the food rituals from his family’s deli, Canevari’s Deli.

3 min read
5/26/2023
Collaboration with DoorDash & The Shoe Surgeon

DoorDash and The Shoe Surgeon, the renowned custom sneaker brand, have joined forces just in time for this year’s playoffs to launch an exclusive collection of sneakers inspired by NBA fans’ game day orders. The collaboration, called Ritual Restock and led by Dominic Ciambrone, also known as The Surgeon, aims to turn fans’ lucky meals into one-of-a-kind, hyper-customized kicks, allowing fans to feel recognized for their dedication. Dominic himself has designed a sneaker inspired by the food rituals from his family’s deli, Canevari’s Deli.

Dominic Ciambrone, with his legion of fans and a celebrity client list, brings his exceptional design prowess and serious design firepower to this collaboration. Each sneaker in the collection reflects a deep personal connection to fans’ food rituals, allowing them to be seen and celebrated for their unwavering dedication.

“Every detail in the shoe is extremely personal; it’s my deep rooted memories of Canevari’s Deli,” shared Dominic Ciambrone. “The checkered pattern comes directly from the old-school tablecloths. The colors are a nod to my family’s Italian heritage. The rope lacing mirrors our hand-woven pasta, made fresh daily at the deli. The smell of freshly cooked ravioli on Friday game nights – it’s only right we included our specialty as the hangtag. Meshing my family’s love of food, our love for the craft and love for the game are all nostalgic pieces of the memories that inspired this design. I’m excited to partner with DoorDash to showcase how every Ritual Restock shoe is meant to bring a little bit of home and celebrate the different cultures and traditions with family and friends on a game night.”

DoorDash's collaboration with the shoe surgeon

With the collection’s launch, fans now have the opportunity to participate in an exciting sweepstakes and win their very own pair of these exclusive, personalized sneakers. By placing an order on DoorDash using the code NBARITUALS* at checkout, fans will automatically enter the sweepstakes for a chance to own a piece of this unique collection. Head to the DoorDash app to find Championship Deals and more to order everything you need for game day!

This collaboration between DoorDash and The Shoe Surgeon underscores the power of food rituals and their impact on the NBA fandom. Through this unique collection of sneakers, fans can embrace their game day orders and elevate their rituals, providing an extra boost of luck and energy to their teams during the games.

Collaboration with the Shoe Surgeon

*No Purch Nec. 50 US/DC, 18+. Ends 6/8/23. Rules https://bit.ly/3MIGaru.