Today, DoorDash is excited to announce that it continues to expand safe and responsible alcohol delivery with additional merchants to the Marketplace. DoorDash also announced today a suite of advertising offerings to enable brands to better connect with consumers looking to purchase and enjoy alcohol safely and responsibly.
“From America's most popular brands to hard-to-find microbrews, fine wines, and spirits imports, we’re thrilled to offer a wide selection in every style and price range for on-demand alcohol delivery,” said Fuad Hannon, VP of New Verticals. “In 2023, the total number of liquor stores available on DoorDash in the US increased by more than 60%. Today, DoorDash is the US category share leader for third-party liquor store delivery sales.* As consumers enjoy the best of their communities conveniently and safely, local merchants are growing their businesses while Dashers have more earnings opportunities.”
As DoorDash invests in scaling and advancing our core retail media solutions, from performance to reporting, these new features enable brands to grow alongside rapidly changing consumer behavior.
Sponsored Products for Alcohol - Brands can now convert high-intent customers with sponsored products, available starting today on our Ads Manager UI and through our API partners, Flywheel and Pacvue. Partners including Anheuser-Busch, Molson Coors, Mark Anthony Brands and Pernod Ricard are already leveraging this feature.
Occasion Branded Campaigns - Connect with consumers during key moments such as the Super Bowl, St Patrick’s Day, and Cinco de Mayo to drive awareness and conversion.
Sponsored Brands for Alcohol - Brands can drive awareness and consideration via new high-impact carousels that combine brand assets with a shoppable selection of products. Available widely later this month.
Partnership with MikMak - brands can now reach and convert DoorDash’s millions of active global monthly users across all channels, including brand websites, social media, QR codes, video, and more, with deep insight into the associated shopper behaviors and attributable sales.
Partnership with Symbiosys.AI - By leveraging advanced targeting and optimization algorithms, brands can reach new audiences on offsite advertising channels including search, social, and display - with conversion and ROI reporting to measure effectiveness.
“Consumers have more options than ever to enjoy safe and responsible alcohol delivery. On DoorDash, brands find incremental opportunities to capture and connect with high-intent customers throughout their purchasing journey,” said Toby Espinosa, VP of Ads. “Outside of purchasing alcohol at restaurants or bars, the #1 preferred method of buying alcohol is using an app to order for same-day delivery.** We’re excited to offer more tools and services to help our partners grow while ensuring consumers can safely discover, interact, and engage with relevant brands and products for every occasion.”
Since launching alcohol in 2021, on-demand alcohol delivery on DoorDash has grown rapidly year over year. Consumers can find over 100,000 alcoholic beverages across thousands of stores in 32 states, along with the District of Columbia and Puerto Rico, on DoorDash.
In the annual 2024 Restaurant and Alcohol Online Ordering Trends Report, which features proprietary DoorDash data and insights from a survey of US consumers, comfort, time-savings, and convenience continue to be the key determining factors when it comes to ordering alcohol online.** 73% of consumers report using third-party apps when ordering alcohol online, and 89% of consumers say they’re using alcohol delivery the same or more as they did last year. The survey data aligns with the growth seen in alcohol pickup and delivery orders on DoorDash Marketplace, which have increased 54% year over year. Dive further into the data here.
As alcohol delivery continues to grow, we remain deeply committed to ensuring a safe alcohol delivery experience for consumers, Dashers, and our partners with industry-leading safety features. Learn more about how we’re helping to make alcohol deliveries safe at every step of the process here.
*Liquor stores sales only. Source: Edison Trend’s rolling 4 week category share data. Category represents third-party delivery service facilitators only and is a small fraction of the overall food and logistics industry. Category share estimates are inherently unreliable and may not accurately reflect our position in the category.
**Methodology
The Restaurant Online Ordering Trends Report survey was conducted by Dynata on behalf of DoorDash between March 12 and March 21, 2024 surveying 1,522 U.S.-based people from a variety of ages, careers, and income levels. Participants were not compensated or incentivized by DoorDash.
In addition to survey data, we analyzed anonymized data from DoorDash to learn how food and alcohol ordering activities and preferences have changed over the past year, or compared to previous years.
