Key Highlights:
Record-breaking Valentine’s Day: Over 1 million orders in the U.S. were placed, making it the biggest New Verticals (Grocery, Convenience, Retail, and Alcohol) delivery day ever for DoorDash, with over 350,000 bouquets delivered nationwide.
Alcohol Growth: 95% more wine ordered on Valentine’s Day year-over-year with more than 64% of alcohol deliveries in 2024 coming from small businesses.
Retail Expansion: DSW (Designer Shoe Warehouse) joins DoorDash today, offering a wide selection of dress, casual, athletic, seasonal and fashion footwear and accessories for women, men, and kids.
"Our goal is to empower local businesses by connecting them with more customers and helping them grow. This latest momentum in retail and alcohol underscores how consumers are embracing DoorDash as their go-to platform for everything from flowers to footwear to their favorite bottle of wine—delivered with speed and convenience,” said Fuad Hannon, VP of New Verticals at DoorDash. “As we continue expanding into new categories and welcoming retailers like DSW, we remain focused on providing unparalleled selection and service, while helping businesses thrive in an increasingly on-demand world and drive incremental growth."
Consumers Are Shopping Across More Categories
With 99% of DoorDash users in the U.S. having access to a non-restaurant retailer, consumers are turning to DoorDash for more than just takeout. In December of last year, 1 in 4 consumers* placed an order from a grocery, retail, alcohol, or convenience store on the platform.
This Valentine’s Day, grocery and retail sales grew by more than 50% and more than half of all orders included holiday essentials like flowers, chocolates, and fragrances. Demand for flowers soared on Valentine’s Day with 350,000 bouquets delivered nationwide and over 20,000 make-up flower orders placed the day after Valentine’s Day.
Alcohol Delivery Continues to Surge
Alcohol selection on DoorDash now boasts over 80 million products across thousands of merchants nationwide. New Year’s Eve was the busiest day in 2024 for alcohol delivery on DoorDash, and on Valentine’s Day 2025, wine orders nearly doubled year-over-year.
With the growth of consumer demand, more merchants are joining DoorDash: Throughout 2024, the DoorDash Marketplace saw a 15% increase in the number of merchants selling alcohol in the U.S. and 40% growth in liquor stores available on the platform in the U.S.
Expanding Selection with New Categories and Retail Partners
DoorDash isn’t just delivering food—it’s helping consumers shop for home improvement, beauty, sporting goods, and more. With thousands of new grocery stores on the platform, it’s easier than ever for consumers to get what they need, when they need it.
DSW is stepping in. As one of the nation’s leading footwear and accessories retailers, nearly 500 DSW stores nationwide are now available on DoorDash. Whether consumers need a last-minute pair of heels, sneakers for a weekend getaway, or the perfect gift, DSW on DoorDash delivers style at speed.
"At DSW, we're committed to evolving with our customers and delivering the seamless experiences they expect," said Laura Davis, President of DSW. "Our collaboration with DoorDash reflects our focus on innovation, relevance and meeting customers where they are—whether in-store, online or at their front door. Through our strategic initiatives, we're putting customers at the center of everything we do—from how we engage with them to how we deliver the styles they love, when and how they want them."
Whether stocking up on groceries, sending a last-minute gift, or refreshing a wardrobe, DoorDash is making it easier than ever to shop from local businesses and national brands alike—all with the tap of a button.
*As of Q4 2024
