With DoubleDash, consumers can add their favorite items across multiple stores and categories to their original order, with no additional delivery fee or order minimum. Today, DoorDash announced Banner as a new ad format on DoubleDash and new bidding and reporting capabilities for Sponsored Products on DoubleDash. These new ad solutions can enable advertisers to reach millions of DoubleDash customers and drive brand impressions and incremental sales on an experience that is unique to DoorDash.
“With an opportunity to complement their experience with more selection - from coffee to a late night snack, or even allergy medicine - DoubleDash is the most affordable and convenient way for consumers to order from multiple stores in one DoorDash order,” said Toby Espinosa, VP of Ads at DoorDash. “With today’s launch, advertisers can now reach shoppers who are eager to try new products at the point of purchase. We’re excited to drive incremental growth for advertisers as they tap into the 42M+ monthly active users on DoorDash.”*
Banner on DoubleDash helps brands increase awareness with branded creative. As the first position on DoubleDash, advertisers can reach customers in their post-checkout experience on restaurant orders, by inspiring additional add-on purchases. The categories currently available for Banner on DoubleDash are highly adjacent to restaurant orders, such as Drinks, Alcohol, Sweets, Snacks, and Pantry, with more coming later this year. With over 95% new-to-brand impressions,** Banner on DoubleDash creates a new way for advertisers to reach new consumers and build habits. Ben & Jerry’s and Red Bull are partners who have activated and seen sales lift for their brands.
Sponsored Products on DoubleDash encourage consumers to discover and add new items while searching or browsing post-checkout. With the ability to independently target and monitor ad performance on DoubleDash, advertisers can experiment and tailor campaigns that perform best for a second order on DoorDash or that resonate most with consumers ordering from restaurants. Sponsored Products on DoubleDash have an 18% higher Click-to-Conversion rate than non-DoubleDash placements.*** Pepsi and Mondelēz are just a few partners who have activated Sponsored Products on DoubleDash and seen sales lift for their brands.
DoubleDash unlocks unique opportunities for advertisers to connect with consumers who are excited to try new categories and products, during post-checkout. The new capabilities launching today are the latest addition to a robust product suite that drives incremental sales for advertisers on DoorDash. 21 of the top 25 CPG advertisers in the US advertised on DoorDash in Q4 2024. Learn more about DoorDash’s suite of solutions for CPG brands here.
*Includes Wolt. As of December 2024.
**Across beta advertisers based on our internal analysis of Banner on DoubleDash performance during Q4 2024.
***Average across Sponsored Product campaigns that ran in Q4 2024 based on our internal analysis comparing performance of DoubleDash vs. other placements.
