DoorDash, the local commerce platform, and The Trade Desk, the global advertising technology leader, will partner to redefine how brands engage with high-intent consumers. Leveraging DoorDash’s robust data and its expansive local commerce network of over 37 million monthly active consumers*, this partnership will empower advertisers to deliver more relevant, transparent, and measurable advertising campaigns across every stage of the customer journey. By combining DoorDash’s consumer insights with The Trade Desk’s cutting-edge programmatic technology, the partnership sets a new standard for retail media, enabling brands to connect with audiences in ways that drive meaningful results starting in 2025.
Key features of the partnership (launching in 2025):
Targeting Audiences with Precision: Advertisers will be able to leverage DoorDash’s extensive first-party data to target customers based on purchase behavior, preferences, and other predictive insights. With privacy top of mind and central to the partnership, customer data is stripped of any directly identifying information such as names, addresses, and phone numbers.
Access to Premium Inventory Across Channels: Advertisers will gain the ability to run campaigns across display, mobile, streaming audio, and connected TV through The Trade Desk’s omnichannel media-buying platform. As consumers browse and shop from multiple devices and channels, advertisers can reach them throughout their journey with relevant, timely messaging with a one-click path to purchase experience.
Seamless Performance Measurement: Campaign outcomes will be linked to online actions using DoorDash’s closed-loop measurement capabilities. This will enable advertisers to refine strategies and optimize for greater ROI in real-time, providing a clear view of the effectiveness of ads reaching DoorDash’s consumers.
“This partnership represents a major step forward in empowering advertisers on DoorDash with the tools they need to succeed,” said Toby Espinosa, VP of Ads at DoorDash. “Our collaboration with The Trade Desk provides an accessible, efficient, and impactful way for brands to engage consumers throughout the customer journey, from initial consideration to checkout. This partnership is a natural extension of our robust product suite, designed to help advertisers optimize campaigns, allocate budgets effectively, and achieve meaningful business outcomes.”
“Our collaboration highlights DoorDash’s forward-thinking approach to retail media, enabling restaurants and businesses to better connect with high-intent consumers,” said Ben Sylvan, VP of Data Partnerships, The Trade Desk. “By integrating DoorDash’s rich data with The Trade Desk’s advanced programmatic technology, advertisers gain the ability to improve their campaign performance and utilize robust measurement tools to evaluate success. This partnership establishes a better standard for precision, scale, and accountability in retail media within the food and CPG sectors.”
In October, DoorDash introduced new omnichannel ad solutions, including an Offsite Solution and Sponsored Brands for CPG, designed to help CPG partners reach consumers at scale. On DoorDash, brands can make every interaction count, driving meaningful business outcomes in today’s dynamic advertising environment.
* Includes Wolt
